Ignite 2026

This candid discussion explores what it takes for mid-sized firms to build sustainable, enjoyable, and profitable practices at a moment when AI is fundamentally changing the business of law. Nancy and Whitney will examine how firms can preserve profitability while strengthening client trust and sustaining relationships, including the shift from hourly billing toward pricing based on the value of the deliverable. Attendees will leave with practical insights for navigating these changes and building a more resilient, value-focused practice.