Ignite 2026

Most firms that have tried an alternative fee have lost money on one, and concluded the problem was value pricing. Gwen Griggs and Whitney Harper of ADVOS Pro have built a practice that has never billed by the hour and helped other lawyers make the shift. They walk through the three moves it actually takes: how to price work you cannot fully see yet, how to have the conversation with a client who has only ever been billed hourly, and what to measure once hours stop setting the price. Attendees will leave with new scorecard metrics they can take back to their own firm.